Tuesday 26 January 2010

Real Crisps

On the back of last weeks analytical task, there was a single brand that came to mind when trying to think of who actually uses ITC Lubalin Graph Std in the real world. Suitably that company is Real Crisps, a company that boasts a simple mission - 'Deliver the best possible potato crisp or chip with best possible flavour. And do it for a fair price in an attractive pack too.'
In my eyes they have got it spot on, ITC Lubalin Graph Std is the perfect typographic choice from which to package a no-nonsense, straight-up and honest product.

Their website is beautiful as well, bonus: Real Crisps

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