Real Crisps

On the back of last weeks analytical task, there was a single brand that came to mind when trying to think of who actually uses ITC Lubalin Graph Std in the real world. Suitably that company is Real Crisps, a company that boasts a simple mission - 'Deliver the best possible potato crisp or chip with best possible flavour. And do it for a fair price in an attractive pack too.'
In my eyes they have got it spot on, ITC Lubalin Graph Std is the perfect typographic choice from which to package a no-nonsense, straight-up and honest product.

Their website is beautiful as well, bonus: Real Crisps

Film 4 Idents: Logo Analysis

Logo position and framing. Animated movement, house style.

Terry Gilliam

Seek & Speak

Typeface Research

Abram Games

As seen within the documented BBCtv ident below, this 'Bat Wings' symbol for the British Broadcasting Corporation was designed by Abram Games and used as the companies first onscreen logo.

Most importantly however, Abram Games was at the time best known for designing numerous war time posters that show direct contextual reference to propaganda posters that I have looked at previously within this module.

Of particular interest to me, the following design elements appear crucial to reference in terms of making informed design decisions within my own progression:

- Flat, blocked shapes
- Use of simplistic sans serif typefaces; often in upper case
- Muted colours that connote an aged atmosphere and remain subtle
- Imagery relevant to the theme; iconic objects such as soldiers, boats, bullets and uniform.

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BBCtv Clock 1953

This BBCtv clock ident from 1953 proves relevant to my research for a multitude of reasons. Most significantly, the unsteady movement of the title imagery is a convention typical of the time period and is something I wish to explore within my own animation and identity experiments. Furthermore, the grainy film finish to the end product reminds me again of footage frequently televised throughout the era that helps to connote a sense of nostalgia and emphasise the ageing feel of the piece.



Further idents that support these film conventions (BBCtv In-Vision Continuity c1960 and BBC symbol 1966) can be found here:

Tv Ark

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The Chariot - Daggers

This video is inspirational for it's animated elements that tie directly into my theme of a World War Two Movie season. The content references well contextually and the illustrative aspect is also a feature that I would like to experiment with. What's more the colours are relative to the period, especially the sepia browns and muted yellows.



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