The Fedrigoni showroom in London is decorated with high end furniture set in a minimalistic arrangement. The mannerisms of the environment are simple, straight-forward & maintain a clean, crisp & somewhat welcoming appeal.
Although this may seem irrelevant upon first glance, it is in fact incredibly revealing about what the companies aesthetic aspirations may be like in all aspects of their business & with what clients they intend to engage with. With this in mind, it is likely to be a good idea to consider this upon approaching design decisions regarding layout & typeface selection.
Although this may seem irrelevant upon first glance, it is in fact incredibly revealing about what the companies aesthetic aspirations may be like in all aspects of their business & with what clients they intend to engage with. With this in mind, it is likely to be a good idea to consider this upon approaching design decisions regarding layout & typeface selection.
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